Jenna Williamson

Jenna has spent more than 20 years immersed in the equestrian industry, riding, training, and competing at premier show jumping venues throughout Alberta and British Columbia. Throughout her career, she has remained committed to developing both horse and rider, with a particular passion for producing young sport horses and preparing them for successful careers.

​

In addition to training and campaigning her own horses, Jenna has worked with a wide range of client horses, from young prospects to sale horses, while gaining valuable experience in breeding, development, and marketing. Her comprehensive understanding of the sales process allows her to showcase each horse's unique strengths and present them professionally to prospective buyers.

​

Beyond horse training, Jenna has coached amateur riders of all ages and experience levels, helping them build confidence, improve technical skills, and develop effective, welfare-focused partnerships with their horses across multiple disciplines.

​

Growing up just outside Spruce Meadows, Jenna has built lasting relationships within the Canadian sport horse community and maintains an extensive network of owners, riders, breeders, and professionals throughout Western Canada. Combined with her experience now working internationally, these connections allow Jam Sport Horses to offer clients broader marketing opportunities and access to buyers on both sides of the Atlantic.

​

Today, Jenna combines her lifelong equestrian experience with professional photography, videography, and digital marketing to provide a boutique equine marketing service. By intentionally accepting only a limited number of training and sales horses each year, she is able to offer every client a highly personalized experience and ensure each horse receives the attention, preparation, and exposure needed to succeed.